Company Background

The law of supply and demand dictates that in a perfectly balanced market prices gravitate towards equilibrium; where supply and demand become exactly equal. Neither surplus nor shortage. A well balanced market enables both buyers and sellers to extract optimal value from a transaction. DealMaker is uniquely positioned to provide better market balance for commerce.

Founded in December 2000 to develop the MACDAX. A multi attribute CDA. The world's first real-time commodities exchange for heterogeneous finished products. The MACDAX can execute an infinite number of pricing and configuration changes on-the-fly in real-time. Without these properties other systems lack liquidity and cannot improve the balance between supply and demand.

The MACDAX is the first automated negotiation protocol (ANP) to surpass the limited efficiency of one-to-one negotiation, without compromise. Instead of trying to forecast future pricing trends by analysing historic data DealMaker's computers can capture the collective deal-making decisions of every trader in the market; to create a human grid of spontaneous market intelligence, published in real-time.

Professional traders can haggle 'many-to-many' the price and configuration of complex multi variable commodities in a fraction of the time it takes to hammer out a deal in person. Non professionals can deal instantly at up-to-the-minute real-time market value.

The company's founder first conceived this patented invention during his experience as an international derivatives trader, following 25 years serving the motor industry as a marketing systems developer and multiple brand factory distributor. It soon became apparent that by adopting the efficiencies of securities markets similar benefits could be applied to less homogeneous commercial markets, and so the MACDAX was born.

The computer systems industry, the travel packaging industry and the motor industry can be the greatest beneficiaries of the MACDAX. All have highly configurable commodities, characterized by volotile pricing, driven by ever changing supply and demand. Relatively small margins with high marketing and supply chain costs. The low cost and extensive reach of the Internet can create a unique and compelling opportunity to slash the cost of sales.

Online marketing by manufacturers, dealers, and sales prospecting websites have grown exponentially over the past few years. Dealers have much more inventory to sell. Banks and brokers have numerous well qualified prospects who want to buy. 'But matching available inventory to consumer demand is still a difficult and time consuming process. DealMaker is the real-time matching engine that turns search results into sales.

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