Spencer Lewis Sterling

Chairman

Spencer Sterling was born in Los Angeles and had a highly successful career with the Ford Motor Company.

37 years with Ford Motor Company included appointments to progressively more senior executive positions in the United States, Canada, Europe, South Africa, Australia and Taiwan. In 1982 he resigned a senior management position with Ford in Detroit, to take up the position of Managing Director of the Sigma Motor Corporation. Sigma was one of the largest motor manufacturers, importers and distributors in South Africa in the 1970's and early 80's. A wholly owned subsidiary of LSE100 conglomerate, Anglo American Corporation.

In 1985, Sigma Motor Corporation, still under leadership of Spencer Sterling, was merged with Ford South Africa to form the South African Motor Corporation (SAMCOR). Mr. Sterling was then appointed as Group Managing Director and Chairman.

In March 1988 he was elected President of the National Association of Automobile Manufacturers, a position he held for an unprecedented four years.

In 1992 he was appointed to the main board of directors of the Anglo American Industrial Corporation.

In 1992 he was also elected President of the South African Federated Chamber of Commerce and Industry.

In March 1994 Mr. Sterling chose to retire from the formality of running big public corporations to start a new career as an entrepreneur and international business consultant. This has enabled him to enjoy not only further success and independence, but the opportunity to give back his wealth of knowledge and experience.

Mr Sterling is currently also the Regional Director in charge of all Bosal North American operations. A leading manufacturer of exhaust systems and tier 1 supplier to most major car manufacturers worldwide.

Spencer graduated from University with a BSc degree in Metallurgy and Mechanical Engineering. In 1974 he completed his MBA. In 1988 he was awarded an Honorary Professorship by the University of Pretoria and two years later was elected to the Council of the University.

Brian Dillon Ferris

Founder & Chief Architect

Maverick and classic lateral thinker. Relentless focus and ardent automobile industry reformer.

At under 30 Brian was the world's youngest ever factory distributor for both Lamborghini and Maserati. Within 5 years his company was ranked as the world's top distributor by market share. He also enjoyed a very long and rewarding relationship with Ferrari, as a dealer and service specialist.

During this period Brian also gained recognition in auto racing, as the national championship series sponsor, team owner, driver of the year, and front-runner in the top level formula drivers championship, along with Ian Scheckter, team mate Wayne Taylor and other world class competitors.

In 1995 Brian discovered the Internet. He immediately recognized its potential as a global marketplace for new automobiles. Undaunted by his solitary vision he poured all his energy and resources into learning everything there was to know about this new and exciting channel. Cutting his teeth by investing the next 5 years in trading volotile high risk financial derivatives over the Internet; where he learned, under a baptism by fire, how to match supply and demand.

The next step was to harness the Internet to create a truly transparent trading channel, not for financial commodities, but for mainstream commercial products. Still well ahead of its time, in 2002 he started developing software to impliment his patented invention. The world’s first fully automatic protocol for negotiating complex commercial transactions over the Internet. A truly level playing field that favors neither buyer nor seller. New cars, computers and travel packaging are the most complex, volatile and difficult to optimise, so can now enjoy the greatest benefits from this remarkable solution.

.   .   .   and so the MACDAX was born