Spencer Lewis Sterling

Chairman & CEO

Spencer Sterling was born in Los Angeles and had a highly successful career with the Ford Motor Company.

37 years with Ford Motor Company included appointments to progressively more senior executive positions in the United States, Canada, Europe, South Africa, Australia and Taiwan. In 1982 he resigned a senior management position with Ford in Detroit, to take up the position of Managing Director of the Sigma Motor Corporation. Sigma was one of the largest motor manufacturers, importers and distributors in South Africa in the 1970's and early 80's. A wholly owned subsidiary of LSE100 conglomerate, Anglo American Corporation.

In 1985, Sigma Motor Corporation, still under leadership of Spencer Sterling, was merged with Ford South Africa to form the South African Motor Corporation (SAMCOR). Mr. Sterling was then appointed as Group Managing Director and Chairman.

In March 1988 he was elected President of the National Association of Automobile Manufacturers, a position he held for an unprecedented four years.

In 1992 he was appointed to the main board of directors of the Anglo American Industrial Corporation.

In 1992 he was also elected President of the South African Federated Chamber of Commerce and Industry.

Mr Sterling is also the President of Bosal International (NA). A leading manufacturer of vehicle components and tier 1 supplier to most major vehicle manufacturers around the world.

Spencer graduated from University with a BSc degree in Metallurgy and Mechanical Engineering. In 1974 he completed his MBA. In 1988 he was awarded an Honorary Professorship by the University of Pretoria and two years later was elected to the Council of the University.

Brian Dillon Ferris

Founder & Chief Architect

Chairman Maserati (NA), Director, Maserati Worldwide (ret), Mario Tozzi-Condivi described Brian as ''a classic lateral thinker, breaking new ground, where others fear to tread''.

Before Brian was 25 he had already created the world's top market for Wynn's automotive petrochemicals; from zero to 92% market share in just 2 years, battling fierce competition from a splinter group of senior defectors. Then before he turned 30 he was the world's youngest ever factory distributor for both Lamborghini and Maserati. A pioneer and first active distributor in his region. Key member of the small executive team that helped Lamborghini back from the brink of dissolution. Designed and introduced the world's first flat rate maintenance plan for new cars. The Maserati Lifetime Warranty. Within 5 years his company was ranked as the world's top distributor by market share. Despite a prickly relationship over product strategy, was chosen by Chairman De Tomaso to guide Maserati dealers through the challenging Biturbo era. Brian also enjoyed a very long and rewarding relationship with Ferrari. Voted most trusted dealer and service specialist by Ferrari Club purists. During this period Brian was also quite well known in auto racing circles, as a national championship team principal, (rookie) driver of the year, and front-runner in the top level formula drivers championship, along with Ian Scheckter, team mate Wayne Taylor and other world class competitors.

In 1995 Brian discovered the Internet. He immediately recognized its potential as a global trading platform for commerce. Brian was determined to create a trading channel of unprecedented balance, flexibility and market transparency; to outperform opaque and inefficient business models. Undaunted by this solitary vision he poured all his energy and resources into learning how to accomplish his mission. The stock market was the obvious place to start, so he invested 5 years trading complex financial products over the Internet; and learned, under a baptism of fire, how to manage supply and demand. Brian has often commented that if it were not for this rather hazardous experience he may never have devised the MACDAX invention. Now the power behind DealMaker.